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From Our Bedtime to Yours

Join the Goodnight Caroline family and receive 15% off your first order — plus early access to new collections, sweet stories, and the jammie dresses little girls never want to take off.

Meet Grace — our first jammie dress

Why Families Love Us

Timeless designs, made for real life.

SOFT, WASH AFTER WASH

Premium modal-cotton that stays cozy, breathable, and beautiful — even after many washes.

DREAMY COMFORT

Gentle on sensitive skin with a relaxed fit for bedtime, playtime, and everything in between.

Classic, Not Fussy

Timeless silhouettes and thoughtful details — nothing overdone. Pieces she’ll reach for again and again.

The jammie dress she lives in

Soft enough for all-day wear, sweet enough for bedtime — designed to move with her, wherever the day takes her.

See The Grace Jammie Dress

So beautiful and incredibly soft — we love every little detail.

— Olivia, CA

“The quality is beautiful, and it still looks new after washing.”

— Lauren, CT

“She never wants to take it off — it’s that soft.”

— Emily, MA

“Perfect for bedtime but honestly she wears it all day.”

— Sarah, NY

Soft. Breathable. Made to Last.

Each Goodnight Caroline nightgown is crafted from our signature modal-cotton blend — the perfect balance of softness, stretch, and breathability. Durable enough for endless twirls and morning pancakes, yet gentle on delicate skin night after night.

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Our Promise

Soft, timeless jammie dresses made for twirls before lights out, cozy mornings, and sweet dreams night after night.

Our Story